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Global Marketing and Merchandise

With over 20 years of experience in the music business,Nigel has been licensing, publishing and manufacturing CDs,
vinyl and book products – both physical and digital – for longer than he cares to remember.

King built the digital platform to digital content– MP3, MPEG4 & eBook –for marketing campaigns, on-pack promotions, rewards programs FMCG activities.

Nigel also wrote, narrated and marketed a 56 strong series of audio documentaries coverings bands from The Beatles to the Backstreet Boys, as as producing merchandise exclusively for Boyzone, Steps many others.

The design and marketing capabilities, allied with a deep love music, from the whole Kings Road Multimedia Ltd team in UK, will ensure Looking For Bon’s merchandising, marketing PR will be in safe and committed hands.